MARCELLO COPPA

MANAGING PARTNER @ GELLIFY

SHORT BIO

He graduated in Communication at IULM University of Milan (2007) and successfully obtained a MS degree in Communication & Economics with a Major in Marketing at University of Italian Switzerland (2010). In 2007, he attended a Summer School on China’s Economic Growth, International Trade and Foreign Direct Investments at LSE – Beijing University. At the age of 24, after his work experience in the marketing field in China, he started a business related to digital communication and crowdfunding. In 2013, together with Andrea Landini, he has founded COPPA+LANDINI, a consulting firm on design-driven innovation, which has been acquired by GELLIFY, in 2017. He is Co-Founder of CrowdChicken, a software start-up devoted to non-profit organizations. His consulting approach is oriented to the generation of meaningful innovation. He has participated as speaker and moderator to several events about innovation. He is guest lecturer at IED in Rome, where he teaches Planning Methodology. He also teaches in a Master’s degree course in Design Management at Sole 24 Ore Business School and in other business schools. He is currently Managing Partner at GELLIFY, where he is in charge of the Innovation Advisory and Interactive business unit.

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